About Us


Our Story

Positive Seeds is dedicated to improving the psychological, emotional, social, and physical wellbeing of individuals and their communities. We do this by conceiving and delivering projects that are grounded in creative arts formats and that promote appreciation of the natural world. All of our projects are underpinned by the science of positive psychology, and based on solid theoretical knowledge and evidence-based practice.

Jules Jay

Jules Jay holds a Diploma of Professional Writing and Editing, a Bachelor of Psychological Science, and postgraduate qualifications in Positive Psychology. For over fifteen years she has worked as a freelance writer, editor and graphic designer, producing extensively for print and online media. She has undertaken work for government organisations, private enterprise, the not-for-profit sector, and individual authors and business people. Jules has taught in both the Writing and Editing course and the Performing Arts course at Melbourne Polytechnic (formerly NMIT), and was a founding member of small-press publisher Flat Chat Press before launching her own self-publishing business, Rebus Press, in 2006. Since then, she has helped over 50 authors to self-publish their work, and has herself been published in numerous magazines and anthologies. She has written books on copyright law for musicians and creative artists, and co-authored a collection of short stories called Fishwife or Femme Fatale.

Throughout her life, and her years spent working with professional and novice authors and creative artists, Jules has experienced first-hand the incredible passion and joy the arts can inspire in people, and the immense power they have to promote understanding, healing, and positive change in people’s lives. For the past few years, Jules’ research focus has been the links between human wellbeing, arts practice, sustainability, and environment. For over a decade she has been a dedicated follower of permaculture ethics and principles, with a demonstrated and long-held commitment to ethical and sustainable living. The permaculture movement is a network of individuals sharing techniques and innovations to encourage optimism and self-efficacy, promote resilience, and protect communities and ecosystems. Jules’ broader interest in permaculture is its application as an instrument for wellbeing and social change. She has a particular passion for combining creative arts with permaculture teachings to design workshops, community-based programs, and interventions that can help people live more happily, healthily, and sustainably.

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